Marketing ★ Brand Development ★ Writing ★
Integrated marketing communications
Marketing communications is all about moving parts – and getting them to dance in synchronicity. From internal communications, direct marketing, advertising, media buys, online presence and PR activities to product campaigns, J. Beun Media has been an integral creative partner for corporations and organisations who have created, launched or rebooted brands.
Every brand has a different voice – at least that’s the goal. J. Beun Media is expert at diving into a brand’s truths to develop their mission, vision, values and, ultimately, their unique and distinguishable voice. We have been in on the ground level for developing brands at all levels, from a billion-dollar corporation to start-ups trying to define and refine how they understand themselves.
Journalism is the heart and soul of J. Beun Media. Our brand values are accuracy and integrity because they are the core of an independent and objective media. Those values resonate throughout our media relations campaigns and are the cornerstone of our deep relationships with key opinion leaders and journalists in Canada, the United States and Australia.
So many companies struggle to tell their stories. Whether your firm requires a website, marketing materials, editing for annual reports or even your own corporate story told, we have the experience and resources to help. Julie Beun is the author of three books – two corporate memoirs and a photographic coffee table book, Arctic Kaleidoscope: The People, Wildlife and Ever-changing Landscape, by Michelle Valberg. Her latest book, Billion Dollar Startup (ECW Press) is a fast-paced account of the wild early days of the Canadian cannabis industry, through the lens of the HEXO Corp story.
360˚ Social Media Campaigns
The digital world is vast, complex and busy, so it’s important for organizations to have their brand voice heard in a way that captures attention and moves audiences to act. Building on brand development for organizations, J. Beun Media has created integrated social and legacy media campaigns for a vast array of organisations, from festivals to not-for-profits and social engagement events.